GoKawiilApple launches first foldable, the iPhone Duo, under new CEO John Ternus
Apple debuted its first foldable phone, the iPhone Duo, at its Cupertino event, marking the first flagship product launched under new CEO John Ternus. The device uses a wide-format design rather than the narrow vertical slab seen in early foldables, allowing better video viewing when unfolded, and can also be used vertically like a smaller phone.
GoKawiil's interpretation of the reporting above, not reported fact.
Apple enters the foldable category years after Samsung and Xiaomi, but its scale and brand pull could rapidly expand a niche segment that currently makes up less than 2% of smartphone shipments. Counterpoint's projection of up to 25% market share by year-end suggests Apple's entry could validate the wide-foldable format industry-wide and pressure rivals to redesign their own devices.
- iPhone Duo is Apple's first foldable and John Ternus's debut flagship as CEO
- Apple chose a wider foldable design over the narrow vertical slab style of early foldables
- Analysts predict Apple could quickly capture up to 25% of the foldable market
Samsung Galaxy Z Fold Case by Spigen — If the iPhone Duo has you curious about wide foldables, Spigen's Galaxy Z Fold cases are a great way to protect the foldable you already have. They wrap both halves with slim, hinge-friendly coverage so the phone still folds flat, and raised edges help shield that big unfolded display during video binges.
See Samsung Galaxy Z Fold Case by Spigen on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: techcrunch.com — Ivan Mehta, 2026-09-09
Published there as: “Apple unveils its first foldable, the iPhone Duo”
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