GoKawiilJohn Ternus takes the stage for the first time as Apple’s new boss to show off an ultraexpensive new smartphone.
Apple Event Begins to Debut New Foldable iPhone, New CEO and New (Higher) Prices
Why This Matters
Apple is holding an event that pairs a major product first—a foldable iPhone—with a major leadership first, as John Ternus takes the stage for his debut as CEO. The combination of a new flagship form factor and higher pricing signals how Apple plans to defend growth in a maturing smartphone market, and sets the tone for how a post-Cook Apple presents itself.
Key Takeaways
- Apple is debuting a foldable iPhone, its biggest change to the phone's form factor in years.
- John Ternus appears as Apple's new CEO for the first time, marking a leadership transition.
- Pricing is going up, with the new foldable positioned as an ultraexpensive flagship.
Worth a Look
Apple MagSafe Charger — If a new iPhone is in your future, Apple's MagSafe Charger snaps magnetically to the back for effortless wireless charging with no fumbling for cables. It's the simplest way to keep a brand-new phone topped up on a desk or nightstand.
See Apple MagSafe Charger on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Get alerts for these topics