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iPhone 17, iPhone Air, and iPhone 17e just got more expensive

2026-09-09 | original

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Why This Matters

Apple has raised prices by $100 across its entire iPhone lineup, including year-old models that received no hardware changes, pushing the base iPhone 17 to $899 and the iPhone Air past $1,000. The move reflects rising memory and storage component costs and signals that the era of the $799 flagship iPhone may be ending. For consumers, it means paying more for the same devices; for the industry, it validates fears that the memory crunch will hit device prices broadly.

Key Takeaways

Every current iPhone gets a $100 increase: iPhone 17e to $699, iPhone 17 to $899, iPhone Air to $1,099, iPhone 18 Pro to $1,199 and Pro Max to $1,299.
Apple attributes the hikes to rising component costs like RAM and storage — and the $100 bump is smaller than some analysts had forecast.
Apple's split release calendar now puts high-end models in the fall, with base and Air refreshes expected around March/April.

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With the iPhone 18 Pro and Pro Max now starting $100 more than their predecessors, Apple has also applied the price hike to the entire iPhone lineup, including the phones that didn’t change at all.

That means the base model iPhone 17 now starts at $899, up from $799. Similarly, the iPhone Air breaks into the four digit club, now priced at $1099 to start.

The same $100 price bumps also applies to iPhone 17e, and iPhone 16. The iPhone 17e is now $699, up from its previous $599 floor.

Of course, people may balk at the fact that the same iPhone models that have been on sale for a year already are now more expensive without any changes.

But Apple is continuing to react to changing market conditions when it comes to rising component pricing like RAM and storage, and ‘only’ a $100 jump is less than some analysts had been predicting.

Here’s the full ladder of iPhone pricing following today’s bumps:

iPhone 17e: $699 for 256 GB

iPhone 16: $799 for 128 GB

iPhone 17: $899 for 256 GB

iPhone Air: $1099 for 256 GB

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