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Apple hikes prices on existing iPhone models by $100 after iPhone 18 launch

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GoKawiil Brief

Alongside unveiling the iPhone 18 and its first foldable, the iPhone Duo, Apple raised prices on its older iPhone lineup by roughly $100 in the US, with steeper increases abroad, including about 20.5% in India. The company also discontinued the iPhone 17 Pro and Pro Max models.

Why It Matters

GoKawiil's interpretation of the reporting above, not reported fact.

This breaks from Apple's usual pattern of discounting older phones once new ones launch, signaling that chip shortages are squeezing margins hard enough to force price hikes across its product lines, following similar increases on Macs and iPads earlier this year. It also suggests Apple is leaning on financing options like its Upgrade program to soften the blow to consumers while still keeping pace with rivals like Samsung and Google.

Key Takeaways
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Source: techcrunch.com — Lauren Forristal, 2026-09-09

Published there as: “There are new shiny iPhones, so Apple is making you pay more for older models”

Read the original report → The summary and analysis above are GoKawiil's own, written from reporting by the source above. Facts and quotes belong to the original publisher.