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iPhone 18 Pro buyers can get a free trial of Apple One

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Why This Matters

Apple is bundling a three-month Apple One trial with purchases of new hardware including the iPhone 18 Pro and Pro Max, extending its long-running push to convert device buyers into recurring services subscribers. For consumers, it's a meaningful freebie that can be shared across a family; for Apple, it's another lever to grow high-margin services revenue as hardware upgrade cycles lengthen.

Key Takeaways
Worth a Look

Apple AirPods Pro — If you're diving into a free Apple One trial packed with Apple Music and Fitness+, AirPods Pro are the natural companion for streaming and workouts. They pair instantly with your new iPhone and switch seamlessly across your Apple devices.

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Apple is launching a new free trial offer with the purchase of eligible hardware, including the just-announced iPhone 18 Pro and iPhone 18 Pro Max.

iPhone 18 Pro, Pro Max and iPhone Duo purchases will allow users to unlock a three month trial of the Apple One bundle.

As a reminder, Apple One includes Apple Music, Apple TV, Apple Arcade, iCloud Storage, Apple Fitness+ and Apple News+ in a single bundle at a discounted price compared to subscribing to each service individually.

Apple One is available in three tiers; Individual, Family and Premier.

The Individual plan includes 50 GB of iCloud storage, Apple Music Individual, Apple Arcade, and Apple TV.

The Family plan includes 200 GB of iCloud storage and Apple Music Family for up to six people. The most expensive Premier tier includes 2 TB of iCloud storage, as well as News+ and Fitness+.

If you accept the Family or Premier trial as part of this new promotion, you will be able to share it with up to five other family members using Family Sharing.

Apple’s terms and conditions mention this offer will be associated with eligible iPhone, iPad and Mac purchases beginning September 17, although we aren’t sure yet exactly what is included apart from the new iPhones.