GoKawiilApple Watch Series 12 and Ultra 4 keep prices flat despite S11 chip upgrade
Apple introduced the Apple Watch Series 12 and Apple Watch Ultra 4 at its 'Surprise and shine' event, adding upgraded health sensors, audio transcription and summary features, and a new ceramic case option for the Series 12. Both models retain the same starting prices as their predecessors, with the Series 12 at $399 and the Ultra 4 at $799.
GoKawiil's interpretation of the reporting above, not reported fact.
By holding prices steady while packing in a new S11 chip that enables Apple Intelligence features and deeper health tracking, Apple is betting on internal upgrades rather than price hikes to drive sales. Slight increases in weight and improved battery life on the Ultra 4 suggest engineering tradeoffs to fit new components without changing the price tier customers expect.
- Series 12 starts at $399 (aluminum) with new ceramic option up to $899
- Ultra 4 battery life extends to 50 hours, up from 42 on Ultra 3
- New S11 chip enables Apple Intelligence and expanded health tracking across both watches
Apple Watch Ultra 2 — If the Ultra 4's upgrades have you eyeing the rugged line, the Apple Watch Ultra 2 is the readily available titanium-cased option with the big bright display, Action button and multi-day battery that made the series a favorite for hikers, divers and marathoners. It pairs with the same bands and chargers, so accessories carry over as you upgrade.
See Apple Watch Ultra 2 on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: theverge.com — Brad Bourque, 2026-09-09
Published there as: “How the new Apple Watches compare to the last-gen models”
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