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Apple hikes prices $100 across entire iPhone lineup, including older models

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GoKawiil Brief

Apple raised prices by $100 on every iPhone it sells, not just the newly announced iPhone 18 Pro and Pro Max but also the iPhone 17, 17E, Air, and even the older iPhone 16. The base iPhone 17 now starts at $929, the highest launch price ever for a standard iPhone, while the iPhone 16 returns to its original $829 price point.

Why It Matters

GoKawiil's interpretation of the reporting above, not reported fact.

Applying increases to legacy models breaks Apple's usual pattern of discounting older phones as new ones arrive, signaling the company is passing along costs rather than absorbing them. This follows a global RAM shortage that already pushed Apple to raise prices on Macs, iPads and HomePods, and that hit rivals like Samsung and Google earlier this year, suggesting memory-chip cost pressures are now reshaping pricing across the entire smartphone industry.

Key Takeaways
Worth a Look

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Source: cnet.com — Jason Chun, 2026-09-09

Published there as: “All iPhones — Not Just the Pro Models — Now Cost $100 More”

Read the original report → The summary and analysis above are GoKawiil's own, written from reporting by the source above. Facts and quotes belong to the original publisher.