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Apple, Google, Samsung and others hike smartphone prices by $100 across the board

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GoKawiil Brief

Apple's new iPhone 18 Pro models launch $100 more expensive than last year, mirroring similar $100 increases from Google's Pixel 11, Samsung's Galaxy Z Fold 8 Ultra, Motorola's Razr lineup, and Sony's Xperia 10 VIII. Apple also raised prices on its older iPhone models still for sale, closing off any workaround for budget-conscious buyers.

Why It Matters

GoKawiil's interpretation of the reporting above, not reported fact.

These increases trace back to component shortages, especially RAM, driven by AI data center demand consuming manufacturing capacity that would otherwise supply consumer electronics. With Qualcomm also raising chip prices and no relief expected soon, cheaper phone tiers may vanish entirely, reshaping what affordable smartphones look like for years.

Key Takeaways
Worth a Look

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Source: theverge.com — Stevie Bonifield, 2026-09-09

Published there as: “It’s the year of smartphone price hikes”

Read the original report → The summary and analysis above are GoKawiil's own, written from reporting by the source above. Facts and quotes belong to the original publisher.