GoKawiilApple skips standard iPhone 18 at September event, delays launch to 2027
Apple's Sept. 9 event under new CEO John Ternus introduced updated Apple Watches, the iPhone 18 Pro, and the company's first foldable device, the iPhone Duo, but left out a standard iPhone 18 model. Apple gave no explanation, though rumors point to an early 2027 release, with the iPhone 18 Pro and even the existing iPhone 17 seeing $100 price increases.
GoKawiil's interpretation of the reporting above, not reported fact.
This is the first major product event under Ternus, signaling how he may reshape Apple's strategy compared to Tim Cook. Pushing the cheaper standard model to next year while pricing Pro models higher suggests Apple is prioritizing margins and managing supply constraints from a global RAM shortage, potentially reshaping how it staggers product launches going forward.
- Apple omitted a standard iPhone 18 from its Sept. 9 lineup, with rumors pointing to a 2027 release.
- The event marked new CEO John Ternus's first major product reveal, alongside the debut foldable iPhone Duo.
- Rising component costs from a RAM shortage likely contributed to price hikes on the iPhone 18 Pro and iPhone 17.
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See Anker MagGo Wireless Charger Stand on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: cnet.com — David Lumb, 2026-09-09
Published there as: “Where’s the iPhone 18? Here’s Why Apple Didn’t Reveal a New Standard iPhone”
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