Samsung says iPhone switch rate to Galaxy Z Fold8 rose 60% ahead of Apple's foldable debut
Samsung reports that the proportion of iOS users switching to its new Galaxy Z Fold8 series is 1.6 times higher than for last year's Fold7 and Flip7, according to a company spokesperson. The disclosure comes days after Apple unveiled its first foldable iPhone, one of the first major launches under new CEO John Ternus. Samsung also said 30% of U.S. Z Flip8 buyers came from rival brands and highlighted an upgraded Smart Switch tool that lets iPhone users transfer data via QR code without installing an app.
GoKawiil's interpretation of the reporting above, not reported fact.
Apple's entry threatens to end Samsung's long-held dominance of the foldable category it pioneered in 2019, making customer retention and ecosystem-switching data a key battleground. Analysts project Samsung will still lead with 32% market share this year, but Apple could quickly claim 25%, squeezing Samsung's margins in a segment it has spent years building.
- Samsung says iOS-to-Galaxy switching rose 1.6x with the Fold8 launch versus the prior generation.
- Apple's first foldable iPhone debuted this week under new CEO John Ternus.
- Samsung is projected to hold 32% of the foldable market in 2024, with Apple expected to grab 25%.
Samsung Galaxy Z Flip Clear Case with Ring — If you're one of the many switchers picking up a Galaxy Z Flip, a hinge-friendly clear case keeps that slim folding design visible while adding grip. The built-in ring makes one-handed use of the tall screen far easier when it's unfolded.
See Samsung Galaxy Z Flip Clear Case with Ring on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: cnbc.com — Jenny Lee, 2026-09-10
Published there as: “Samsung works to draw iPhone users to its foldables even as Apple enters the market”
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