GoKawiilPredator-Urine Maker Discovers Second Market After Odd Wholesale Order
A Maine business that sold fox and coyote urine to hunters as a cover scent noticed an unusually large order from a lawn and garden store outside hunting season. A phone call revealed the retailer's customers were gardeners using the same product to scare rabbits away from vegetable patches, uncovering an entirely new customer base the founder hadn't realized existed.
GoKawiil's interpretation of the reporting above, not reported fact.
The anecdote illustrates a broader challenge identified in a 2026 Federal Reserve survey, where small businesses cite reaching customers and growing sales as their top operational hurdle. It shows that unexpected or irregular orders can be a form of overlooked market intelligence rather than mere anomalies, and that staying close to fulfillment and customer contact can reveal demand a business never intentionally built for.
- An unusual order pattern can signal an untapped market segment rather than a fulfillment error.
- Products can develop unintended uses that create entirely new customer bases.
- Owner proximity to daily operations, like handling orders personally, helps surface these signals that automated systems might miss.
PredatorPee Wolf Urine Shaker Bottle — This is literally the product at the center of the story: predator urine that hunters use as a cover scent and gardeners use to convince rabbits and deer that something scarier is nearby. The shaker-style bottle makes it easy to apply around a vegetable bed or flower border. A fun, low-tech way to defend the lettuce.
See PredatorPee Wolf Urine Shaker Bottle on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: entrepreneur.com — Ken Johnson, 2026-09-09
Published there as: “I Thought I Knew My Customers. One Phone Call Proved Me Wrong.”
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