GoKawiilApple splits iPhone launches, delays budget model to spring under new CEO Ternus
Apple's fall event, the first led by CEO John Ternus, introduced the foldable iPhone Duo and larger iPhone 18 Pro and Pro Max, but notably skipped a standard non-Pro iPhone 18. Analysts expect Apple to release a cheaper mainline iPhone in a separate spring event, similar to past SE launches. The entry price for new iPhones announced Wednesday rose to $1,199, while the iPhone 17 saw a $100 price hike to $899.
GoKawiil's interpretation of the reporting above, not reported fact.
This marks Apple's most significant shift in release timing in seven years, likely aimed at smoothing revenue across quarters rather than concentrating sales in the holiday period. It also signals how ongoing component shortages, flagged by former CEO Tim Cook, are pushing prices higher and reshaping product strategy under new leadership.
- Apple skipped a standard iPhone 18, planning a cheaper model for spring 2024.
- New iPhone Pro models start at $1,199, up $100 from before.
- The strategy may help balance Apple's sales across fiscal quarters amid supply constraints.
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Published there as: “Apple makes biggest change to iPhone release cadence in 7 years in Ternus' first showcase as CEO”
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