GoKawiilAmazon opens its ad network to OpenAI, letting brands buy ads inside ChatGPT
Amazon announced a partnership allowing advertisers on its demand-side platform to run campaigns inside ChatGPT, starting with select U.S. brands. Amazon will manage campaign setup while OpenAI's ad system handles delivery, with ads shown as text or images under chatbot responses.
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This deepens Amazon's involvement in OpenAI's fast-growing $1 billion ad business even as it restricts ChatGPT's direct access to its shopping site, signaling that conversational AI platforms are becoming a serious advertising channel rather than just a competitive threat. With ChatGPT drawing 900 million weekly users, the move could accelerate a shift of ad dollars away from traditional search and social platforms toward AI chat interfaces.
- Amazon advertisers can now place ads inside ChatGPT, starting with select U.S. brands.
- Amazon already became the top retail advertiser on ChatGPT between April and August, per Sensor Tower.
- OpenAI's ad business has grown to a $1 billion annualized revenue run rate since launching sponsored placements in February.
Amazon Echo Dot (newest generation) — As Amazon and OpenAI blur the lines between chat assistants and shopping, the Echo Dot is the easiest way to try conversational AI shopping at home. Ask Alexa to reorder essentials, check deliveries, or play music, all hands-free from a compact speaker that fits on any nightstand or shelf.
See Amazon Echo Dot (newest generation) on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: cnbc.com — Annie Palmer, 2026-09-10
Published there as: “Amazon gives OpenAI's ad business a boost, letting its advertisers into ChatGPT”
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