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Maven Robotics wants to steal your robot deployment deal

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Why This Matters

Maven Robotics has emerged from stealth with $100 million in funding after winning a major logistics automation deal in 2024 despite having no product—just a concept and a team. Its pitch is end-to-end autonomy for mixed palletizing that plugs into warehouse management systems, rather than selling a single-purpose robot. It signals that in warehouse robotics, workflow integration and outcomes can matter more to buyers than having hardware already on the market.

Key Takeaways
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In 2024, Maven Robotics was brand new, and they had nothing—”a cartoon of a robot and a team of people,” CEO and co-founder Hamza Derbas told TechCrunch.

Still, they heard a large consumer goods company with logistics needs was in town to meet with four rival robot companies about automation. Derbas talked his way into a meeting with the company and, instead of talking about his views on robots, asked to visit their factories and warehouses.

“We saw how people were working; we zeroed in on flows we could immediately bring value to,” he told TechCrunch. “We showed them that our approach to robotics is different—we’re not trying to solve a single robot problem. We’re trying to autonomously take on the task end to end: It hooks in from one side to a warehouse management system; product goes on trucks on the other side.”

They won the deal, beating out companies with existing robots. After two years of work with that company and a few other partners, Derbas says Maven has as many as eight robots working 16 hours a day, with 99% or higher uptime.

Today, the startup is emerging from stealth after raising $100 million from RoboStrategy, LocalGlobe, Vine Ventures, and XTX Markets Ventures, with plans to build 250 of their third-generation robots and begin design on a fourth-generation platform.

Image Credits:Maven

Their robots sit on wheeled bases, capable of moving 10 miles an hour, with two arms that can lift up to 30 kilograms. Their main job is “mixed palletizing”—wooden pallets carrying boxed goods come from different factories to a distribution center, where the robot creates a new pallet containing a mix of goods to be sent to a store.

“Within 48 hours of them putting the stuff on the shelves, they want to change the mix based on real-time demand. Here’s an order with different mixed [products] going to that retail store; please build it out. It’s all done with human labor today, running around the warehouse picking one of this, one of that.”

At Maven’s Santa Clara facility, the robot moves smoothly about its work in a training area, using vacuum suckers to pick up and arrange the boxes at a reasonable speed. A live video screen shows two robots working in a customer facility while employees walk around them.

Derbas spent his career in automotive engineering, with a focus on EVs, but before Maven he spent nine years working at Apple on the company’s special project group, which he wouldn’t discuss but is widely thought to have been building a self-driving car before it was disbanded in 2024. That was when he started Maven with his brother, Khalid, who serves as the company’s CFO after a career in private equity.

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