GoKawiilUniversal Music Group partners with ElevenLabs on new AI remix platform
Universal Music Group announced a multi-year licensing deal with ElevenLabs to build an AI-powered platform letting users create remixes and reinterpretations of songs from UMG's catalog. The companies say the partnership will expand over time to include additional AI products and fan experiences beyond the initial platform. This new offering will operate separately from ElevenLabs' existing Music API and ElevenMusic tools.
GoKawiil's interpretation of the reporting above, not reported fact.
This deal signals major labels are moving from litigating against AI music generation to licensing their catalogs for it, potentially setting a template for how artists get paid when fans remix their work with AI. It also shows ElevenLabs expanding beyond voice cloning into licensed, label-backed music tools, a step toward legitimizing AI remix culture that has largely operated in a legal gray area.
- UMG signed a multi-year AI licensing deal with ElevenLabs for a new remix platform.
- The platform lets fans create mashups and reinterpretations using UMG's licensed catalog.
- It's distinct from ElevenLabs' existing Music API and ElevenMusic generator, with more products planned.
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Published there as: “Universal Music is launching an AI music platform with ElevenLabs”
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