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AirPods 5, Apple Watch Series 12, and Ultra 4 now available on Amazon

2026-09-10 | original

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Why This Matters

Apple's newest wearables — AirPods 5, Apple Watch Series 12, and Ultra 4 — are now open for pre-order on Amazon ahead of a September 18 release. The most consumer-relevant change is that Active Noise Cancellation now comes standard on both AirPods 5 models starting at $129, pushing a premium feature down the price ladder. On the watch side, a new Health Sensing System with higher-frequency heart rate and HRV tracking signals Apple's continued push into health as the main differentiator.

Key Takeaways

AirPods 5 bring ANC to both tiers at $129/$149; the pricier model adds on-stem volume, wireless charging, and about an hour more battery.
Apple Watch Series 12 starts at $399 and Ultra 4 at $799, both with an all-new Health Sensing System powering a readiness score, plus Live Rewind and Siri Recap.
Pre-orders are live on Amazon now, with some configurations already listed slightly below Apple's list price; new $99 Trail Loop, Ocean, and Alpine Loop band colors are also available.

Worth a Look

Apple AirPods (5th generation) — The star of Apple's new lineup, AirPods 5 bring Active Noise Cancellation to both models — something the AirPods 4 generation lacked. Step up to the version with the wireless charging case for on-stem volume controls and extra battery life.

See Apple AirPods (5th generation) on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.

Apple unveiled its new Apple Watch Ultra 4 and Apple Watch Series 12 lineup yesterday, plus the all-new AirPods 5. They hit shelves next Friday, September 18.

Ahead of that launch, Apple’s new lineup is now available to pre-order on Amazon.

AirPods 5

First, Apple’s new AirPods 5 pack even more features at even lower prices. For example, both AirPods 5 models now offer Active Noise Cancellation, unlike the previous AirPods 4 generation. However, there are some differences — the lower-end model doesn’t have on-stem volume controls or a wireless charging case. You’ll also get about an extra hour of battery life on the higher-end model.

I’ve used AirPods 5 for a few hours and have been seriously impressed with the improvement in ANC. More thoughts on that soon.

AirPods 5 $129

AirPods 5 with Wireless Charging Case $149

Apple Watch Series 12

Meanwhile, the new Apple Watch Series 4 and Apple Watch Ultra 4 pack some major improvements to health tracking. Apple calls this an all-new Health Sensing System, unlocking higher-frequency heart rate and HRV sensing that helps power a new readiness score feature. It also adds new Audio Intelligence features, including Live Rewind and Siri Recap.

Apple Watch Series 12 42mm $399

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