GoKawiilUniversal Music Group signs multi-year AI licensing deal with ElevenLabs
Universal Music Group and ElevenLabs unveiled a multi-year licensing agreement and broader partnership to build a new AI-powered music platform, separate from ElevenLabs' existing ElevenMusic tool. The unreleased platform will let fans create remixes, mashups, new track interpretations and personalized vocal experiences using catalog from participating UMG artists, who will be compensated under the deal.
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This marks ElevenLabs' first licensing agreement with a major label, signaling that labels are shifting from lawsuits toward sanctioned partnerships with AI music companies. It follows similar settlements involving Udio and Suno, suggesting an industry-wide pivot toward monetizing AI music generation rather than blocking it outright, even as concerns about AI-generated 'slop' persist.
- UMG and ElevenLabs will jointly build a new, unnamed AI music creation platform.
- It's ElevenLabs' first major-label licensing deal, distinct from its ElevenMusic product.
- The move mirrors a broader industry trend of labels settling AI disputes through licensing rather than litigation.
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Published there as: “Universal Music Group is collaborating with ElevenLabs on a new AI-powered creation platform”
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