GoKawiilNew Apple CEO John Ternus holds the new foldable iPhone Duo during Apple's event at the Steve Jobs Theater in Cupertino, California, U.S. Sept. 9, 2026.
Apple 's first folding phone is getting a tepid response Chinese consumers that are focused more on how much it costs versus existing foldables from domestic rivals.
"I won't buy it this year. I'll buy the second-generation foldable next year," one user on social media platform WeChat said, according to CNBC's translation, after Apple announced the iPhone Duo at an event on Wednesday. It's priced at 15,999 yuan ($2,230) in China.
U.S. consumers "earn US$3,000 to US$4,000 a month and buy it for US$1,999. We earn 3,000 to 4,000 yuan and spend 10,000 yuan on it," one commenter wrote on a WeChat video review translated by CNBC.
Apple shares climbed more than 3% after the launch event.
But the company faces a key test in its third-biggest market of Greater China, which generates around 17% of total revenue and is one of the world's most competitive foldable-phone markets.
Huawei, Xiaomi , Honor, Oppo and Vivo already sell devices across book-style, flip-phone and, in Huawei's case, trifold designs. That means that in China, the iPhone Duo is entering a more established category than in many other overseas markets.
Ahead of Apple's event, Xiaomi and Huawei on Monday launched new flagship foldables, the Xiaomi 18 Fold and the trifold Mate XT2, priced at 10,999 yuan and 19,999 yuan.
Apple's Duo is "cheaper than Huawei. Can you take it?" one WeChat commenter wrote.