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White House calls Truth Social top platform despite falling traffic

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GoKawiil Brief

A White House spokesperson told The New York Times that Truth Social is the 'most powerful and popular' social media platform in the world, even though data shows it trails far behind giants like YouTube, Facebook, TikTok and Instagram in monthly users. Similarweb data cited by the NYT shows Truth Social's monthly visitors fell 36 percent in July compared to a year earlier, averaging around 25 million visits this year versus 28 million last year.

Why It Matters

GoKawiil's interpretation of the reporting above, not reported fact.

The gap between the administration's rhetoric and actual usage data highlights how Trump's ownership stake in Truth Social creates incentive to inflate its standing publicly. The platform's declining traffic, alongside its costly new subscription tier for early access to Trump's posts, raises questions about its financial sustainability and potential conflicts of interest tied to the presidency.

Key Takeaways
Worth a Look

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Source: theverge.com — Emma Roth, 2026-09-11

Published there as: “The White House calls Truth Social the ‘most powerful and popular’ social media platform”

Read the original report → The summary and analysis above are GoKawiil's own, written from reporting by the source above. Facts and quotes belong to the original publisher.