Both companies offer the same camera system in each size, so fortunately, you don't have to buy a bigger phone just to get a better camera. The Pixel 11 Pro and Pro XL pair a 50MP main camera with 48MP ultra-wide and 5x telephoto lenses. The iPhone 18 Pro and Pro Max have three 48MP rear cameras, including a 4x telephoto that can also produce an 8x "optical-quality" shot.
Google's photography approach increasingly relies on AI to make more decisions for you, whether that's how it handles lighting conditions or how much detail it recovers or generates. The Pixel's Instant Night Sight can capture low-light photos much faster than before, a handy feature for night shooters. Its 5x Portrait Mode uses the telephoto lens to shoot portraits from farther away. Pro Zoom extends digital zoom to 120x. However, its results can sometimes be a bit too uncanny: think birds with suspiciously well-groomed feathers.
Apple's angle is more about user control. This year's Pro-series iPhones add a variable-aperture main camera. (You can actually see the blades move!) The feature could lead to better low-light photos and more control over depth of field. It can choose the aperture for you, so you don't have to know the ins and outs of advanced photography. But pro users can still control the aperture manually. Apple also added new manual controls for shutter speed and white balance, plus a histogram.
There's an ironic role reversal here. Android has historically been the platform for people who like to customize and tinker with advanced settings, while Apple has been more comfortable crafting a specific experience. But with cameras, Google increasingly uses AI to make decisions for you, while Apple's approach hands the user more control. It's a topsy-turvy world.
Elsewhere, Apple's new Reference Image feature seems designed to stay ahead of growing AI fakery. In Reference mode, the camera captures signed sensor data that Private Cloud Compute develops into an unalterable reference image. It's essentially a digital negative showing what the sensor originally saw. You can still edit the photo, of course, but the signed reference remains as something to compare against.
The iPhone appears to have a clear edge with video. The Pixel 11 Pro can shoot 8K through Video Boost, with tools like Night Sight Video and Pro Stable Video. But the iPhone courts professional videographers, with 4K Dolby Vision up to 120 fps, ProRes RAW, Apple Log 2, external recording and genlock. Most buyers won't need any of that. But those who do will appreciate the advanced options.