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What happened when Meta tried to collect employee data

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Why This Matters

Meta's attempt to collect employee keystrokes and mouse movements to train AI models triggered internal revolt and was ultimately shelved after a data privacy breach. The episode shows that even at an AI-first company, workers will resist becoming training data, a tension likely to surface across the industry as firms hunt for proprietary data sources.

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A Business Insider report reveals what happened as Meta implemented the Model Capability Initiative, before the program was shelved over employee concerns and a data privacy breach. When employees at Meta learned that the company would start collecting their data to train AI models, there was a swift backlash. Many of them openly pushed back on Meta’s plan to capture keystrokes and mouse movements, circulating an online petition and urging their colleagues to sign.