GoKawiilJohn Ternus’s first Apple event featured a strikingly new iPhone—and hints at where he wants to take the whole company in the AI age. Hello again, and welcome back to Fast Company’s Plugged In.
The iPhone Duo isn’t just a folding phone
Why This Matters
The piece frames Apple's first product event under John Ternus around a notably new iPhone design, treating it as a signal of the company's direction rather than just another hardware refresh. For an industry watching Apple's leadership transition and its AI positioning, the launch reads as a statement of intent about what Apple wants to be next.
Key Takeaways
- The event marks John Ternus's debut leading an Apple product launch, making it a leadership signal as much as a product reveal.
- A strikingly redesigned iPhone anchored the event, suggesting Apple is willing to rethink its most important product's form.
- Commentators see hints about how Apple plans to steer the wider company through the AI era.
Worth a Look
Apple iPhone 16 Pro — If Apple's next-generation iPhone rumors have you curious about where the lineup is heading, the current iPhone Pro is the foundation everything builds on, with the Pro camera system and Apple Intelligence features. It's a great way to get familiar with the software direction the article describes before the next big hardware leap.
See Apple iPhone 16 Pro on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Get alerts for these topics