Apple opens preorders for iPhone 18 Pro and Pro Max ahead of September 18 launch
Apple has begun taking preorders for the iPhone 18 Pro and Pro Max, which were unveiled at its September 2026 event alongside the iPhone Duo. The 6.3-inch Pro starts at $1,199 and the 6.9-inch Pro Max at $1,299, both offered in deep black, silver, glacier and burgundy, with prices climbing to $2,499 for the top 2TB configuration. Unlocked units are currently only available through Apple, while retailers like Best Buy and Walmart are offering carrier-locked models tied to AT&T, Verizon and T-Mobile.
GoKawiil's interpretation of the reporting above, not reported fact.
The staggered rollout—unlocked units exclusive to Apple while retailers push carrier deals—shows how trade-in credits and financing plans are increasingly central to moving high-priced flagship phones. With prices reaching nearly $2,500, Apple and carriers are leaning on installment plans and trade-in incentives worth up to $885 to soften sticker shock and keep upgrade cycles moving.
- iPhone 18 Pro and Pro Max ship September 18, with preorders now open.
- Pricing starts at $1,199 and $1,299, rising to $2,499 for 2TB storage.
- Unlocked models are Apple-exclusive at launch; Best Buy and Walmart offer only carrier-locked versions.
Apple MagSafe Charger — If you're preordering a new iPhone Pro, Apple's MagSafe Charger is the natural companion, snapping magnetically to the back for easy wireless top-ups. It keeps your desk or nightstand tidy with a single puck that works with MagSafe cases too.
See Apple MagSafe Charger on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: theverge.com — Brad Bourque, 2026-09-12
Published there as: “Where to preorder the iPhone 18 Pro and Pro Max”
Read the original report → The summary and analysis above are GoKawiil's own, written from reporting by the source above. Facts and quotes belong to the original publisher.