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Samsung CEO warns of "do-or-die" situation, urges investment over short-term profits

Published on: 2025-06-14 17:50:00

Serving tech enthusiasts for over 25 years.TechSpot means tech analysis and advice you can trust In brief: Samsung Electronics Executive Chairman Jay Y. Lee has issued a stark warning about the company's declining market share, particularly in AI semiconductors. In a rare and candid address to thousands of executives, he stated that Samsung is facing "a do-or-die survival issue." Lee's remarks were delivered via a prerecorded video at a recent internal seminar attended by approximately 2,000 executives from Samsung's various affiliates. The seminars are part of the company's broader effort to restore what it calls "Samsung's true identity." In the video, Lee bluntly states, "Samsung is facing a matter of survival." He urged executives to deeply reflect on the situation and prepare for difficult measures, even if it requires sacrificing short-term profits to secure the company's future. The warning comes at a critical time. Samsung's annual shareholders' meeting is set for March 19, ... Read full article.