It’s been almost a year since Apple’s flagship iPhone 16 lineup debuted. That means the iPhone 17 release date is fast approaching. Here’s when to expect Apple’s new iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max to launch.
September is iPhone 17 lineup’s launch month
Apple products all have their own release cadence. Some go years between updates, while others launch new hardware annually.
Out of all Apple product launches, the iPhone is the most consistent.
Every year, new iPhones debut around the same time—give or take a week. First they’re unveiled in a big media event, then they ship about a week and a half later.
This has been true for years. Here are the last several iPhone announcement dates:
2024 : Monday, September 9
: Monday, September 9 2023 : Tuesday, September 12
: Tuesday, September 12 2022 : Wednesday, September 7
: Wednesday, September 7 2021: Tuesday, September 14
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