Widow’s Bay sweeps 78th Primetime Emmy Awards as Apple TV scores 9 more wins

2026-09-15 | original

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Why This Matters

Apple TV's record-breaking 29 Emmy wins highlight its growing influence and quality in original programming, which can attract more subscribers and boost its competitive edge in streaming. The awards also showcase the platform's ability to produce critically acclaimed content that resonates with audiences and critics alike.

Key Takeaways

Apple TV achieved a company-record 29 Emmy wins, emphasizing its rising prominence in original content.
The success of shows like Widow’s Bay and Pluribus demonstrates strong debut performances for new series.
The awards and promotional appearances signal Apple’s increasing investment in entertainment and marketing efforts.

Worth a Look

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After scoring 20 wins during the two-night Creative Arts Emmy Awards last week, Apple TV picked up another 9 wins tonight during the 78th Primetime Emmy Awards ceremony. Here’s the full list.

Kate O’Flynn, Outstanding Supporting Actress in a Comedy Series

Stephen Root, Outstanding Supporting Actor in a Comedy Series

Matthew Rhys, Outstanding Lead Actor in a Comedy Series

Katie Dippold, Outstanding Writing for a Comedy Series

Hiro Murai, Outstanding Directing for a Comedy Series

Outstanding Comedy Series

Watch Widow’s Bay on Apple TV

Rhea Seehorn, Outstanding Lead Actress in a Drama Series

Vince Gilligan, Outstanding Writing for a Drama Series

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