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Apple's New CEO John Ternus Debuts Unreleased iPhone Duo at Emmy Awards

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GoKawiil Brief

John Ternus, who took over as Apple CEO two weeks ago, appeared at the Emmy Awards and was seen showing off Apple's unreleased foldable iPhone Duo to press and attendees. The device, pulled from his tuxedo jacket pocket, is set to launch next month starting at $1999.

Why It Matters

GoKawiil's interpretation of the reporting above, not reported fact.

A very public, informal product reveal at a major entertainment event signals a shift in how Apple's new leadership approaches marketing and media presence compared to Tim Cook's tenure. It also builds pre-launch buzz for Apple's first foldable phone while tying the brand to Apple TV's awards-season visibility.

Key Takeaways
Worth a Look

Apple iPhone Duo — The Apple iPhone Duo is the latest innovation in foldable smartphones, offering a seamless blend of portability and large-screen experience. Perfect for tech enthusiasts and Apple fans alike, this device makes a bold statement at high-profile events like the Emmys, showcasing Apple's cutting-edge design and technology.

See Apple iPhone Duo on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.

Source: 9to5mac.com — Zac Hall, 2026-09-15

Published there as: “New Apple CEO John Ternus attending Emmy Awards (and sporting iPhone Duo)”

Read the original report → The summary and analysis above are GoKawiil's own, written from reporting by the source above. Facts and quotes belong to the original publisher.