Why This Matters
This story highlights Apple’s ongoing efforts to innovate with new hardware, as seen with the upcoming foldable iPhone Duo. It also signals a strategic move by new CEO John Ternus to showcase Apple’s latest products at high-profile events, emphasizing the company's focus on cutting-edge technology and marketing. For consumers, it suggests that Apple remains committed to pushing the boundaries of smartphone design and features.
Key Takeaways
- Apple’s new foldable iPhone Duo is set to launch soon, signaling innovation in smartphone design.
- CEO John Ternus is actively promoting new products at major events, indicating a focus on marketing and product visibility.
- The $1999 price point reflects the premium positioning of Apple’s latest hardware offerings.
It’s Emmy Awards night, and John Ternus is in attendance. The new Apple CEO officially took over for Tim Cook two weeks ago, and he’s already doing iPhone Duo product demos for the stars and press.
Deadline caught Ternus arriving at the Emmys, where he pulled out the unreleased iPhone Duo from the jacket pocket of his tux jacket.
Apple CEO John Ternus shows the new iPhone Duo | #Emmys pic.twitter.com/7a6Rp1yMSS — Deadline (@DEADLINE) September 14, 2026
Apple’s first foldable iPhone comes out next month with a $1999 starting price. But first, Apple TV has some awards to win. Stay tuned.
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