GoKawiilGPU pricing is all sorts of messed up, something we recently covered in depth in a separate article. But one aspect we didn't spend much time on was how this affects the current competitive landscape between Nvidia, AMD, and Intel.
We know GPU pricing has gone up considerably across the board, and generally speaking, GeForce GPUs have risen more than Radeon and Arc graphics cards. But where does that leave the key battles across different price points and regions?
Granted, with the market in its current state, we're not sure how many of you will actually be interested in updated cost-per-frame charts based on current GPU prices to then use this data to go out and purchase a graphics card, but at the very least, it's an interesting look at where things stand after substantial price changes over the past month.
The pricing data here is identical to what we showed two weeks ago, gathered across the same 10 countries using the same methodology and showing the lowest price for in-stock models. Performance data comes from our latest testing, so the margins between cards should be similar to our latest big benchmark reviews looking at 50+ games. Those tests include a mixture of rasterized and ray-traced titles.
MSRP
First, a brief refresher on what the market should look like with every card selling at MSRP. This is roughly where things stood a year ago, before the huge upward pricing trend began.
The best-value GPUs on the market were typically Intel's Arc B580 series, which undercut competing models with aggressively low prices at or below $250. The Radeon RX 9060 XT series wasn't far behind, especially if you wanted higher performance and more VRAM for a modest increase in price.
In the mid to upper end of the market, the Radeon RX 9070 XT and RX 9070 tended to make the most sense. At its proper $600 price, the 9070 XT delivered a 12% lower cost per frame than the RTX 5070, and nearly 20% lower cost per frame than the RTX 5070 Ti.
The RTX 5050 made absolutely no sense at its price given its low performance, while the RX 9070 GRE, which arrived later at the same $550 price as the RX 9070, also would have made little sense if every GPU were selling at MSRP.
United States
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