How AC Propulsion's tZero test drives helped spark Tesla's founding
In late 2003, Tesla cofounder Martin Eberhard borrowed AC Propulsion's tZero electric roadster from Alan Cocconi to demonstrate its performance to Silicon Valley investors, including a staged event at Buck's restaurant in Woodside. Eberhard would have VCs try to touch the dashboard as he floored the accelerator, showcasing acceleration so forceful that riders were pinned back in their seats, leaving some doubting the car was truly electric.
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These informal joyrides served as an early proof-of-concept that electric vehicles could rival or exceed gas-powered sports cars in performance, a perception-shifting moment that helped attract the investor interest needed to launch Tesla. The episode illustrates how grassroots demonstrations, rather than polished pitch decks, can sometimes be the decisive factor in convincing skeptical backers of a radical technology's viability.
- Tesla's founding was influenced by hands-on demos using AC Propulsion's tZero roadster.
- Investor skepticism about EV performance was overcome through visceral acceleration demonstrations.
- AC Propulsion and Tesla were pursuing parallel but distinct EV visions at the time.
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Published there as: “The Mind-bending Joyrides That Gave Rise to Tesla”
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