GoKawiilIn 2003, Martin Eberhard, a cofounder of Tesla Motors, decided it was time to start wooing investors. To do that, however, he needed an electric car. So he talked to Alan Cocconi and asked if he could borrow the tZero, the revolutionary and blazingly fast electric roadster that Cocconi had built at AC Propulsion.
Eberhard’s idea was to drive the tZero up and down Sand Hill Road in the heart of Silicon Valley and do demonstrations for curious entrepreneurs and VCs. Eberhard was joined by Tom Gage, Cocconi’s partner at AC Propulsion, on many of the visits. Like Tesla, AC Propulsion was also seeking investors, but to build a considerably more utilitarian EV.
Adapted with permission from The EV Guys: How Caltech Engineers Reinvented the Electric Car, by Charles J. Murray, published by Purdue University Press.
In December 2003, Eberhard also proposed a demo at Buck’s of Woodside, a popular restaurant frequented by tech entrepreneurs. At 5 o’clock on any evening, Buck’s probably had more VCs per square foot than any building in the country. Eberhard’s plan was to “show off what a real electric sports car can do,” he wrote in an email to Buck’s owner, Jamis MacNiven. MacNiven happily obliged.
In some ways, the tZero was a hit. When a VC would ride shotgun in the car with Eberhard at the wheel, Eberhard would implore them to touch the dashboard. As they reached forward, he’d punch the accelerator. As the car accelerated and the g forces piled up, the VC was literally unable to touch the dashboard. That was how powerful the tZero’s acceleration was, Eberhard would say.
Many of the VCs were astounded. Some even questioned whether the car was really electric. Many owned Ferraris and Lamborghinis. They knew sports cars—but this? They could never have imagined it was possible to do this with an electric drivetrain.
On December 13, 2003, Martin Eberhard brought AC Propulsion’s tZero electric roadster [yellow] to Buck’s of Woodside, a popular hangout for entrepreneurs and venture capitalists. Next to the tZero is a Scion xB, which AC Propulsion’s principals thought they could turn into a mass-market electric vehicle. Martin Eberhard
Still, the demo at Buck’s garnered little investor interest—with one exception. Google cofounders Sergey Brin and Larry Page were both at Buck’s that day, and they told Gage they knew an individual whose funds were liquid, as he’d recently sold his stake in a startup. What’s more, this individual liked fast cars.
The man’s name was Elon Musk.
Elon Musk, Meet the tZero
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