Meta launches Meta One subscription tiers for creators, businesses and AI users
Meta introduced a new set of paid subscription plans called Meta One, expanding on the Facebook, Instagram and WhatsApp subscriptions it launched earlier this year. The lineup ranges from $2.99 single-app plans to bundled tiers combining app perks with AI tools, plus business-focused plans priced up to $149 a month that add features like scheduled Stories, clickable link embeds, and delegated account access.
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Meta is testing how much monetizable value it can extract from creators and businesses beyond advertising, layering AI capabilities into premium tiers to justify subscription fees. The move signals Meta's push to make AI tools a paid differentiator while insisting its core apps and basic AI assistant remain free, a balance that could shape how competitors price their own AI features.
- Meta One includes single-app plans ($2.99-$3.99) and bundled tiers ($7.99-$19.99) with expanded AI access.
- Business-focused tiers reach up to $149/month and add long-requested features like scheduled Stories and clickable link embeds.
- Meta says its main apps and basic Meta AI will remain free despite the new paid tiers.
Source: engadget.com — Karissa Bell, 2026-09-15
Published there as: “Meta adds new subscription tiers for businesses, creators and 'AI power users'”
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