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Amazon's Prime Big Deal Days sale returns in October

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Why This Matters

Amazon's Prime Big Deal Days, set for October 6-7, gives consumers an early chance at holiday shopping discounts across dozens of categories, reinforcing Amazon's strategy of multiple shopping events beyond just Black Friday. For the tech industry, it highlights how retailers use AI assistants like Alexa and data-driven deal alerts to drive engagement and sales throughout the year.

Key Takeaways
Worth a Look

Amazon Echo Dot (5th Gen) — Echo and Kindle devices are always among the headline deals during Amazon's Prime Big Deal Days, making the Echo Dot a smart pick to watch for discounts. It's a compact, affordable way to add Alexa voice control to any room, letting you set those handy deal alerts mentioned in the article. Grabbing one during the sale is a great way to test the Alexa ecosystem before diving into bigger smart home purchases.

See Amazon Echo Dot (5th Gen) on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.

Black Friday might be the biggest shopping event of the year, but before that rolls around, Amazon likes to serve us a little aperitif in the shape of its Prime Big Deal Days, which the company has announced will take place on October 6 and 7 this year.

Amazon is promising deals across more than 35 product categories when the two-day sale kicks off at 3:01am ET on October 6. New deals will arrive three times daily and appear under the Today's Big Deals banner, with Amazon teasing involvement from the likes of Shark, Anker, Sony and Lego. You can also be pretty confident that there will be some big savings on Amazon's own products too, with Kindle and Echo devices usually featuring prominently in these events.

If you're reading this, you'll no doubt be keeping an eye on all the tech deals that pop up, but with discounts on kitchen equipment, fashion, beauty, homeware and more, it's a good time to start your holiday shopping early. Given the time of year, Amazon will also have a Top 100+ Deals for Halloween section for those who want their candy and costumes sorted in good time.

If you're an Alexa user, you can ask the assistant to create deal alerts on specific product categories you want to shop, and you can also set a target price on an item that Alexa can automatically purchase on your behalf if a deal becomes available at that price. If you already have an Amazon shopping list on your account, Alexa can check to see if there are any available deals on anything you've added to it in the past.

We'd always advise using a price tracker such as CamelCamelCamel or Keepa to check price history information for Amazon, as these sale events can be sneaky about making you think every deal is unmissable or unlikely to be beaten anytime soon. And keep an eye on early deals, some of which Amazon has already told us about.