Salesforce's Benioff urges AI industry to avoid social media's mistakes
Marc Benioff called on AI companies to act responsibly as powerful models spread widely, comparing the moment to the harms caused by social media. He made the remarks during a CNBC interview at Salesforce's Dreamforce event, days after Anthropic CEO Dario Amodei published an essay urging frontier labs to slow development for safety reasons.
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Benioff's comments carry extra weight given Salesforce's close partnership with Anthropic, including the recently launched Claudeforce integration, showing that even companies commercially tied to AI leaders are voicing caution. It signals growing pressure within the industry itself—not just from outside critics—for ethical guardrails as AI adoption accelerates.
- Benioff compared unchecked AI risks to past harms from social media platforms.
- His remarks follow Anthropic CEO Dario Amodei's call to slow frontier AI development for safety.
- Salesforce and Anthropic remain closely linked through the Claudeforce product integration.
Source: cnbc.com — Alexa Lomonaco, 2026-09-15
Published there as: “Salesforce CEO Marc Benioff joins growing chorus of tech leaders warning about AI risks”
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