GoKawiilFeaturing Carson Caprara, Chief Product Officer, Brooks Running; Brooke Ellis, Chief Design Officer, Block and Emily Galloway, Senior Director of Product Design, SpotifyModerated by Liz Stinson, Senior Editor, Fast Company What makes a product people actually want? In a world where AI can accelerate the design process and consumers have more choices than ever, the […] Featuring Carson Caprara, Chief Product Officer, Brooks Running; Brooke Ellis, Chief Design Officer, Block and Emily Galloway, Senior Director of Product Design, SpotifyModerated by Liz Stinson, Senior Editor, Fast Company
The New Rules of Great Design
Why This Matters
This panel discussion brings together design leaders from Brooks Running, Block, and Spotify to explore how great product design is evolving in an era of AI-accelerated development and abundant consumer choice. The conversation matters because it highlights how top companies are rethinking design philosophy to stay competitive and build genuine consumer loyalty amid rapid technological change.
Key Takeaways
- AI is reshaping the speed and process of product design across industries.
- Design leaders from diverse sectors (footwear, fintech, music streaming) share common challenges in creating desirable products.
- Understanding what consumers truly want remains central to design strategy despite increased market competition.
Worth a Look
Brooks Ghost Max Running Shoes — Since Brooks Running's Chief Product Officer is featured in this discussion on great design, it's a perfect chance to check out their thoughtfully engineered footwear firsthand. The Ghost Max line reflects the same design philosophy discussed in the article: blending comfort, function, and user-centered innovation into a product people genuinely want to use every day.
See Brooks Ghost Max Running Shoes on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Get alerts for these topics