GoKawiilAmazon brings Alexa+ to India with Hindi and English support
Amazon has launched its conversational AI assistant Alexa+ in India in Early Access, supporting both Hindi and English, including mid-sentence language switching. The assistant will be free for Prime members after testing, while non-Prime users will pay ₹2,000 per month, and it integrates with local services like Swiggy, District, MakeMyTrip, EazyDiner, and JioSaavn.
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India's massive base of over 600 million Hindi speakers makes localized voice AI a strategic battleground for Amazon against domestic and global competitors in smart home and commerce ecosystems. By tying Alexa+ to grocery orders, travel bookings, and food delivery, Amazon is positioning the assistant as a daily utility rather than a novelty, deepening its hold on India's digital consumer stack.
- Alexa+ now supports Hindi and English with seamless mid-sentence switching in India.
- Pricing follows a freemium model: free for Prime members, ₹2,000/month for others.
- The launch deepens integration with Indian services like Swiggy, District, and JioSaavn, following global rollouts in the UK, Brazil, and other markets.
Amazon Echo Dot (5th Gen) — The Echo Dot is the easiest way to try out Alexa+ and its new Hindi-English conversational abilities at home. It's a compact, affordable smart speaker that works great for smart home control, music streaming, and voice commands throughout your day.
See Amazon Echo Dot (5th Gen) on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: techcrunch.com — Ivan Mehta, 2026-09-16
Published there as: “Amazon launches Alexa+ in India with Hindi support”
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