GoKawiilPaula Scher designs deliberately 'squished' logo for women playwrights' democracy revue
Pentagram partner Paula Scher, with associate partner Bruno Bergallo and project manager Olivia Ray, created a hand-drawn logo for Women+ on the Edge of Democracy, an upcoming revue featuring 10-minute plays and monologues by 36 women playwrights addressing the current state of democracy. The design deliberately compresses the title's text into a tight frame, a visual metaphor for how women are pushed to the margins of democratic life.
GoKawiil's interpretation of the reporting above, not reported fact.
The project shows how graphic design can carry political meaning beyond typography, turning a promotional logo into commentary. It also highlights how a veteran designer like Scher uses imperfection and rawness as an intentional design language rather than polish.
- Paula Scher designed a hand-drawn, intentionally cramped logo for a theater initiative.
- The visual squeeze symbolizes women being marginalized within democratic systems.
- The revue features 36 women playwrights writing short works about democracy today.
Source: fastcompany.com, 2026-09-16
Published there as: “‘I wanted it to be raw’: Paula Scher explains her squished map logo”
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