GoKawiilMeta's Threads adds podcast promotion tools including transcripts and guest tags
Meta announced new Threads features aimed at podcast creators, including profile cards and banners showing podcast info, tappable episode link cards, transcript posting, guest tagging, episode-drop reminders, and audience engagement analytics. The update builds on tools introduced last year that linked creator profiles to podcasts and improved link cards for discussion.
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The move positions Threads as a discussion hub for podcast content rather than a hosting platform, directly competing with X's push to get creators posting video and podcast content natively for revenue. With Threads nearing X's user base at 500 million active users, these features could help Meta pull podcast creators and their audiences away from rival platforms.
- Threads now shows podcast profile cards, banners, and tappable episode links in posts
- New tools let creators post transcripts, tag guests, and get reminders for episode drops
- Threads is competing with X's push for creators to post podcasts and video content natively
Shure MV7 Podcast Microphone — If you're a podcaster looking to capitalize on Threads' new promotion tools, having great audio quality is essential to keep listeners engaged. The Shure MV7 offers both USB and XLR connectivity, making it a versatile choice for creators recording solo or with guests they might tag in their Threads posts. Clear, professional sound helps your show stand out when new episode cards start appearing across your followers' feeds.
See Shure MV7 Podcast Microphone on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: techcrunch.com — Ivan Mehta, 2026-09-16
Published there as: “Threads’ new features let podcasters promote shows and reach listeners”
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