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Russell Wilson shares his leadership playbook

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Why This Matters

This story is more about personal branding and career transition than a tech industry development, though it touches on leadership principles that resonate across business sectors including tech. It highlights how athletes are increasingly leveraging their platforms to build entrepreneurial ventures and share transferable leadership insights.

Key Takeaways

At the Fast Company Innovation Festival this week, Russell Wilson opened up about building a life after football. Russell Wilson wears, and has worn, many hats: athlete, sports analyst, entrepreneur. But as he traded his helmet and uniform for the world of business, he had to figure out how to lead a non-football team with lessons from the football field.