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Some of the First ‘Wildwood’ Collectibles Are Here [Exclusive]

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Why This Matters

This story highlights early merchandise tie-ins for Laika's upcoming film 'Wildwood,' signaling how studios increasingly use collectibles to build hype ahead of a theatrical release. It matters to consumers and collectors interested in exclusive figures, and to the industry as a sign of merchandising strategy tied to animated film marketing.

Key Takeaways

io9 has your first look at the Thrilljoy PIX versions of characters from Laika's new film, out October 23.