An Amazon employee works to fulfill same-day orders during Cyber Monday, one of the company's busiest days at an Amazon fulfillment center on December 2, 2024 in Orlando, Florida.
U.S. online sales jumped 9.9% year over year to $7.9 billion on Tuesday, the kickoff of Amazon 's Prime Day megasale, according to Adobe Analytics.
At that level, it marks the "single biggest e-commerce day so far this year," Adobe said. It also eclipsed total online spending during Thanksgiving last year, when sales on the holiday reached $6.1 billion.
Amazon's Prime Day bargain blitz began on Tuesday and lasts through Friday. The event, first launched in 2015 as a way to hook new Prime members, has pushed other retailers to launch counterprogramming.
Walmart 's six-day deals event also started Tuesday, while Target Circle Week kicked off on Sunday and Best Buy launched a Black Friday in July promotion that began on Monday.
Home and outdoor goods showed signs of strong demand during the first day of Amazon's discount event, said Kashif Zafar, CEO of Xnurta, an advertising platform that serves more than 20,000 online businesses.