A Woz merch store is the most surprising launch this month

Apple co-founder Steve Wozniak – aka Woz – generally has a much lower profile than the company’s execs, but he does frequently speak at industry conferences and remains a much-loved figure among Apple fans. Something I did not expect to see, however, was an official Woz merch store …

Woz announced it on X.

I’m also excited to launch my new merch. A little Woz spirit, a little fun, and hopefully a few things bring a smile to your face.

Products available at launch include T-shirts, hoodies, mouse mats, mugs, and – for some reason – a bottle of Chardonnay.

Medium-straw hue. Complex scents of mango, guava, passionfruit, white peach, sage honey, brioche, and papaya jumpstart this Chardonnay. Upon taste, these qualities persist and are met by a vibrant, yet intricately textured palate. This wine finishes with energy, and verve, just like Woz himself. Enjoy now through 2030.

You can find the store here.