GoKawiilInstinct and Meta's Muse AI assistants both launch phone-calling features
Instinct, the San Francisco startup valued near $10 billion, has begun rolling out 'Instinct Concierge,' letting its AI agent place calls to handle tasks like booking restaurants without online reservations or resolving billing issues. Meta's Muse assistant has simultaneously added a similar capability, letting users ask it to call U.S. businesses on their behalf, with early access going first to those who request the feature.
GoKawiil's interpretation of the reporting above, not reported fact.
The near-simultaneous launch shows how competitive the AI-agent market has become, with rivals racing to match each other's capabilities almost feature-for-feature. Voice calling had been a differentiator some competitors used against Instinct, so this update erases that edge and signals that phone-based task execution is becoming a baseline expectation for AI assistants rather than a premium feature.
- Instinct's new Concierge feature lets its AI agent make phone calls for tasks like bookings and customer service.
- Meta's Muse assistant added a comparable calling feature around the same time, targeting U.S. businesses.
- The moves put major AI assistant competitors on equal footing regarding voice-calling capabilities.
Source: techcrunch.com — Ivan Mehta, 2026-09-17
Published there as: “Rival AI agents, Instinct and Meta’s Muse, both add the ability to make calls”
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