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Roku rolls out over 30 subscription bundles for up to 30% off, plus a new Labs feature

2026-09-17 | original

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Why This Matters

Roku's move to bundle over 30 subscription services at discounts of up to 30% reflects the broader industry trend of streaming consolidation, as consumers grow weary of juggling and paying for many separate apps. This positions Roku as more of a one-stop shop for streaming, potentially strengthening customer loyalty and giving it leverage with content partners. The new Labs feature also signals a push toward more user-driven product development, letting everyday users shape upcoming features before wide release.

Key Takeaways

Roku now offers 30+ discounted subscription bundles across categories like Premium, Indie, and International content, saving users up to 30%.
A new Labs experience lets any Roku user test in-development apps and features without signing up, and provide feedback directly.
The update also includes improvements to Roku Voice and search, reinforcing Roku's push to be a central hub for streaming.

Worth a Look

Roku Streaming Stick 4K — With Roku rolling out new subscription bundles and its Labs testing feature, having a dedicated Roku streaming device makes it easy to access all these savings and experimental tools directly. The Streaming Stick 4K delivers smooth 4K streaming performance and full access to the Roku ecosystem, including voice search and app previews. It's a natural fit for anyone wanting to take advantage of Roku's new bundle deals and upcoming features.

See Roku Streaming Stick 4K on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.

David Paul Morris/Bloomberg via Getty Images

ZDNET’s key takeaways

Roku has a new Labs experience and new streaming bundles.

Labs lets you test in-development apps and give feedback.

Streaming bundles can save you up to 30%.

If you’re a Roku user, you’re getting a new way to save money on streaming and a new way to help influence the design of new Roku apps and features.

Among several additions, including an expansion of Roku Voice and an improved search, the media giant revealed that it’s rolling out bundles of some of its popular streaming services that save users money off the full price. It’s also introducing a Google-Labs style testing area that’s open to all users, no signup needed.

A way to save with streaming

Streaming bundles are all the rage these days, and Roku is getting in on the fun. The company has announced new combined streaming subscriptions that can save you up to 30% off the regular price of these services.

More than 30 bundles are available, including subscriptions like HBO Max, Starz, Hallmark+, and Fox One.

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