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Meta AI launches Muse personal agent, including apps for iPhone and Mac

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Why This Matters

Meta's launch of Muse signals the intensifying race among tech giants to build personified, agentic AI assistants that go beyond chat to actually perform tasks across devices and apps. This matters because it puts Meta in direct competition with OpenAI, Anthropic, and Apple's upgraded Siri, potentially reshaping how consumers interact with AI on their phones and computers.

Key Takeaways

Update: Nine days later, Muse now includes a Mac app. You can download it here.

Meta AI just launched a brand-new iPhone app called Muse from Meta. Similar to Grok Bot in presentation, Muse is a personal AI agent that handles tasks for you.

It follows the recent trend of AI companies creating personified characters to make AI agents more relatable and friendly, mimicking chat interfaces.

Muse is also available on the Mac through the web at muse.ai. The system lets you customize the agent name and avatar to personalize the experience.

Unlike other systems, Muse is free upfront with weekly limitations. Paying customers can unlock higher access.

Introducing Muse, your personal AI agent from Meta that gets things done across every part of life.

Download the Muse app and get started: https://t.co/KBjYWfshGo pic.twitter.com/1exp56xj93 — Muse (@Muse) September 8, 2026

You can learn more about the new Muse agent design here and security here. Muse is available for iPhone through the App Store.

The app is only available in the US for now, with more countries being added over time.

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