GoKawiilMeta launches Muse, a personal AI agent for iPhone and Mac
Meta AI has released Muse, a personified AI agent app for iPhone, with a companion Mac app added nine days later and web access at muse.ai. Users can customize the agent's name and avatar, and while the app is free with weekly usage limits, paying subscribers get expanded access. The Mac version can work across apps, files, calendar, notes, and messages, with user-controlled permissions.
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Muse signals Meta's push to compete directly with agentic AI systems from OpenAI, Anthropic, and others by giving its assistant a relatable persona rather than a generic chatbot interface. Its launch also coincides with Apple's own Siri overhaul, intensifying competition among tech giants to own the personal AI agent space on everyday devices.
- Muse is Meta's new personal AI agent app, launched first on iPhone then expanded to Mac and web.
- The app is free with weekly limits, offering paid tiers for higher usage, and lets users personalize its name and avatar.
- It launches alongside Apple's Siri AI upgrade, deepening rivalry among Meta, Apple, OpenAI, and Anthropic in agentic AI.
Source: 9to5mac.com — Zac Hall, 2026-09-17
Published there as: “Meta AI launches Muse personal agent, including apps for iPhone and Mac”
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