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Key Takeaways Flodstrom opted out of college to focus on making music and other art.
His pill bottle side table went viral on social media and led to a NO LOGO partnership.
Now, Flodstrom is leaning into the momentum and brainstorming additional products.
Growing up, Oskar Flodstrom always loved to draw and create. But he didn’t think being an artist was a realistic profession. He considered becoming an engineer, hoping it might give him a creative outlet.
Image Credit: Courtesy of NO LOGO. Oskar Flodstrom.
“But then I found out what an engineer actually was, and it was kind of sad to me,” Flodstrom, 23 years old and based in Los Angeles, California, tells Entrepreneur.
The pandemic interrupted Flodstrom’s senior year of high school. He decided against college; he didn’t have the money for it or think it would help him with his artistic pursuits. Inspired by the U.S. record producer and DJ then known as Kenny Beats, Flodstrom started making music.
“There is something to be said about being a self-starter and having that courage,” Flodstrom says. “It doesn’t give you the immediate return on investment. People kind of think you’re an idiot for a bit.”
Teaching swim lessons to pay the bills, making art on the side
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