GoKawiilNYT marks 175th anniversary with retrospective ad campaign
The New York Times is celebrating its 175th anniversary since its founding on September 18, 1851, by honoring the advertisers who have supported its journalism over nearly two centuries. The centerpiece is a nine-page print spread showcasing seven real advertisements pulled from the paper's archives, some dating back to its very first year. The campaign also spans a dedicated timeline landing page on its Advertising site, digital placements across its verticals, and audio spots on its podcasts.
GoKawiil's interpretation of the reporting above, not reported fact.
The campaign underscores how legacy media outlets are leaning on nostalgia and institutional history to reinforce their brand value to advertisers amid ongoing pressure from digital competitors. By highlighting long-term advertiser relationships, the Times is signaling stability and continuity to a media buying market increasingly skeptical of print's staying power.
- The Times is marking its 175th anniversary with a multi-platform advertiser tribute campaign.
- A nine-page print spread features seven historic ads from the paper's archives.
- The campaign extends across a web timeline, digital verticals, and podcast audio spots.
Source: fastcompany.com, 2026-09-18
Published there as: “7 ads that define ‘The New York Times’”
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