GoKawiilStudio Basura and musician Alan Wilkis release satirical 'Bezzy' data center plushie
Creative studio Basura teamed up with producer Alan Wilkis's project Big Data to launch 'Adopt a Data Center,' a stuffed toy called Bezzy shaped like a server rack with googly eyes and limbs. Squeezing the plushie plays an actual recording of the piercing hum captured by a neighbor near a Virginia data center, timed to release alongside a new Big Data single.
GoKawiil's interpretation of the reporting above, not reported fact.
The stunt channels growing public frustration over the rapid, AI-driven buildout of data centers, which critics say strain power grids, expand gas energy use, and generate constant noise complaints from nearby residents. By turning an industrial nuisance into a cuddly toy, the project pushes people to confront the physical, human costs behind the cloud services and AI tools they use daily.
- Bezzy is a satirical plushie shaped like a server rack that plays real data center noise when squeezed.
- The recording features an actual ear-piercing hum captured near a data center in Virginia.
- The project critiques the energy demands and noise pollution caused by the AI-driven data center boom.
Source: wired.com — Boone Ashworth, 2026-09-18
Published there as: “Adopt This Data Center Plushie and Hear Its Piercing Scream”
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