Why This Matters
Apple's launch-day accessory lineup for the iPhone 18 Pro/Pro Max and new Apple Watch models shows the company's continued push toward premium, first-party add-ons like MagSafe cases and woven materials at high price points. This matters to consumers deciding whether to upgrade and to the broader accessory market, which often takes cues from Apple's official designs and pricing.
Key Takeaways
- Apple released a full range of official cases (Silicone, Clear, TechWoven) for both iPhone 18 Pro and Pro Max, priced between $49-$59.
- The accessory rollout coincides with the launch of Apple Watch Series 12, Apple Watch Ultra 4, and AirPods 5, alongside reviews of the new devices.
- The breadth of color and material options signals Apple's continued emphasis on personalization and premium accessory ecosystems tied to new hardware releases.
Today is Apple launch day for a bunch of new Apple products: iPhone 18 Pro, iPhone 18 Pro Max, Apple Watch Series 12, Apple Watch Ultra 4, and AirPods 5.
Below, we’ve rounded up all of the official Apple accessories for the new 18 Pro/Max, the latest Series 12/Ultra 4, and more.
Before you get started, be sure to check out my full reviews of the iPhone 18 Pro and new Apple Watch models to find out if this year’s worth an upgrade for you:
If you read those and determine this is your time to upgrade, I’m a big fan of Apple’s first-party accessories. Here are all of them:
iPhone 18 Pro Cases
Apple iPhone 18 Pro Silicone Case with MagSafe, Burgundy
$49
Apple iPhone 18 Pro Silicone Case with MagSafe, Navy Blue
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