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No RCS, no problem: Chat themes in Messages are now available for standard texts

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Why This Matters

Google is quietly expanding its Messages app's chat theme customization feature—previously exclusive to RCS conversations—to standard SMS texts as well. This matters because it broadens personalization options to all Android users, not just those in RCS-enabled chats, making the messaging experience more consistent regardless of protocol.

Key Takeaways
Worth a Look

Google Pixel 8a Smartphone — If you're diving into Google Messages' new chat themes and customization features, there's no better device to experience them natively than a Pixel phone. The Pixel 8a runs stock Android with Google Messages pre-installed and gets timely updates, ensuring you get features like this the moment they roll out.

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Joe Maring / Android Authority

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TL;DR Google Messages is quietly rolling out the ability to set custom chat themes for standard SMS conversations.

Chat themes were previously limited to RCS chats in the messaging app.

This change may have been facilitated by chat themes being limited to the person who set it rather than everybody in the conversation.

While Google Messages has long let users customize their RCS chats with a selection of colors, it got a major upgrade in August with the introduction of chat themes, a feature we first uncovered in May. One key limitation of this customization tool is that it only works with RCS chats. It now looks like Google has flipped the switch for standard SMS/texts, too.

As a Reddit user points out, Google Messages appears to have quietly enabled chat themes for non-RCS chats. A quick look on my Pixel 6a confirms this, with a red dot prompting users to try it for the first time.

It’s unclear how long this feature has been active, and we can’t find any official support page document that mentions this expansion to include non-RCS chats.

While RCS messaging is becoming the norm, it hasn’t fully replaced conventional text messages yet. With this in mind, it makes sense for Google to bring this feature to all Messages users.

In addition to finding chat themes via the three-dot menu at the top right of the conversation, users can also access this feature on the contact info page by tapping the user’s name.

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