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Apple begins retail sales of iPhone 18 Pro, Watch Series 12/Ultra 4 and AirPods 5

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GoKawiil Brief

Apple's newest lineup—iPhone 18 Pro and Pro Max, Apple Watch Series 12 and Ultra 4, and AirPods 5—hit store shelves and retailers worldwide today. CEO John Ternus marked the occasion by opening Apple's Fifth Avenue flagship in New York alongside retail chief Deirdre O'Brien and marketing head Greg Joswiak. Online orders for the new iPhones face multi-week delays, though in-store pickup is available in many locations.

Why It Matters

GoKawiil's interpretation of the reporting above, not reported fact.

Launch-day demand and backorders signal strong early interest in the Pro lineup, a key indicator for Apple's holiday-quarter revenue. The staggered rollout, with the iPhone Duo delayed until October, shows Apple managing production and marketing cadence across multiple new form factors at once.

Key Takeaways
Worth a Look

Apple iPhone 18 Pro — This is the headline device launching today, packed with Apple's latest chip and camera upgrades. If you're upgrading your iPhone, this is the model reviewed and now available in stores and online.

See Apple iPhone 18 Pro on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.

Source: 9to5mac.com — Ryan Christoffel, 2026-09-18

Published there as: “iPhone 18 Pro, Apple Watch Series 12 and Ultra 4, AirPods 5 now available in stores”

Read the original report → The summary and analysis above are GoKawiil's own, written from reporting by the source above. Facts and quotes belong to the original publisher.