iPhone 18 Pro, Apple Watch Series 12 and Ultra 4, AirPods 5 now available in stores

2026-09-18 | original

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Why This Matters

Apple's annual fall product launch marks a key revenue driver for the company and signals broader consumer tech trends, as millions of shoppers upgrade devices and retailers see a surge in foot traffic. Strong backorders for the iPhone 18 Pro line suggest continued demand despite high prices, which is a positive signal for Apple's fiscal outlook and the broader smartphone market.

Key Takeaways

iPhone 18 Pro, Pro Max, Apple Watch Series 12, Ultra 4, and AirPods 5 are now available in stores and from retailers worldwide.
iPhone 18 Pro models are already backordered for online delivery, though in-store pickup is available in many locations, indicating high consumer demand.
The iPhone Duo, also unveiled at Apple's event, won't be available until pre-orders open October 16 with shipping starting October 23.

Worth a Look

Apple iPhone 18 Pro — This is the headline device launching today, packed with Apple's latest chip and camera upgrades. If you're upgrading your iPhone, this is the model reviewed and now available in stores and online.

See Apple iPhone 18 Pro on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.

Today is a big launch day for new Apple products, with iPhone 18 Pro and Pro Max, Apple Watch Series 12 and Ultra 4, and AirPods 5 all available in Apple Stores and from other retailers worldwide.

Apple celebrates launch of iPhone 18 Pro and more at Apple Stores around the world

New Apple products arrive in stores today, including:

iPhone 18 Pro

iPhone 18 Pro Max

Apple Watch Series 12

Apple Watch Ultra 4

AirPods 5

You can read our iPhone 18 Pro and Pro Max review here, and our review of Apple Watch Series 12 and Ultra 4 is here.

Apple is celebrating today’s new products at Apple Stores around the world, with CEO John Ternus opening the doors at Apple Fifth Avenue in New York City. He was accompanied by SVP of Retail + People, Deirdre O’Brien, and SVP Worldwide Marketing Greg “Joz” Joswiak.

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