The exhibit, ‘He Built This City,’ is at the Museum of the City of New York through October 12. For more than two decades, truck driver Joe Macken spent his free time building a massive scale model of his native New York City out of balsa wood and foam board.When he finished, his daughter convinced him to show off the sprawling basement creation—encompassing over 800,000 structures—on TikTok. The video clips almost immediately went viral.Now Macken’s model is on display at the Museum of the City of New York, which reached out to him after seeing his TikTok videos gain more than 10 million views in one week. “He Built This City,” as the exhibit is called, opened in February along Manhattan’s museum row near Central Park. It runs through Oct. 12.“I never really thought about finishing it because I had so much fun building it,” he said on a recent visit to the exhibit.The museum’s chief curator, Elisabeth Sherman, said the model is a rare piece that appeals to both social media followers and traditional museum goers.“I think people always want to get their arms around this whole city, this city that is impossible to know, impossible to grasp, and this is a way to see it from a bird’s-eye view,” she said. “We rarely have anything these days that reaches everyone in that way. We love that kind of energy it brings.”
The NYC scale model that’s gone viral was built by a truck driver. Now it’s in a museum
Why This Matters
This story highlights how social media can catapult a personal hobby into mainstream cultural recognition, showing museums are increasingly looking to viral online content to engage broader, more diverse audiences. It also underscores the enduring appeal of hands-on, analog craftsmanship in a digital age.
Key Takeaways
- A truck driver's decades-long hobby of building a detailed NYC scale model went viral on TikTok, gaining over 10 million views in a week.
- The Museum of the City of New York took notice of the online buzz and invited him to display the model, bridging social media fame and traditional museum exhibits.
- The exhibit, 'He Built This City,' running through October 12, reflects growing interest in unique, relatable ways to experience and understand large urban spaces.
Worth a Look
Balsa Wood Sheets Hobby Building Kit — Inspired by Joe Macken's incredible balsa wood NYC model, this kit lets you start your own architectural miniature project at home. Balsa wood is lightweight, easy to cut, and perfect for building scale models of skyscrapers, bridges, or entire city blocks. It's a great way to channel some of that same viral creativity into a hands-on hobby.
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